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U by Kotex launches 2 new products


DALLAS, Texas — Kimberly-Clark’s U by Kotex brand has rolled out two new feminine hygiene products. The company on Tuesday announced the introduction of the U by Kotex Security Ultra Thin Long Pads and the U by Kotex Security Ultra Thin Overnight Pads. 


The Ultra Thin Long Pads are designed to be extra slim with more length for heavy flow, the company said, noting that it uses its 3D Capture Core to quickly draw in and lock away moisture. It also features a unique wing shape for a secure fit. The overnight pads include an extra absorbent zone in the back to help stop leaks, and it has uniquely shaped wings to secure the pad during sleep. 


“The U by Kotex brand continues to innovate its products with women's needs in mind, so they can be the best version of themselves, whether they have their period or not,” said Lauren Kren, U by Kotex brand manager, Kimberly-Clark. “The introduction of these new products is just another opportunity to positively advance the way women think about and experience feminine care.”


The new products roll out as U by Kotex continues its multi-year U by Kotex Period Projects, each of which is inspired by women who share the brand’s passion for creating change. Drug Store News stopped into U by Kotex’s pop-up Period Shop in May. The company has also partnered with for its Power to the Period national period products donation drive, which has seen more than 314,000 products donated so far. 


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