Unilever adds fragrance-level ingredients to SmartLabel

ENGLEWOOD CLIFFS, N.J. — Customers purchasing Unilever personal care products will now be able to easily see what’s inside. The company is now listing fragrance-level ingredients for products from its brands that include Dove, Axe, Degree, Nexxus, Suave, TRESemmé and Vaseline.

The listing of fragrance-level information is part of the company’s February commitment to providing access to such information for all of its home and personal care product, updating the company’s SmartLabel pages to include fragrance in a product up down to 100 parts per million.

“After just seven months, we are now live with fragrance ingredient lists added to the SmartLabel page for dozens of our personal care products,” the company said in a post on Medium. “We have also added descriptions to each fragrance ingredient to help consumers understand their purpose and benefit.”

Unilever said that in the coming months, it would continue to add fragrance information for all of its personal care products, with a plan to complete the effort by the end of 2018.

“At Unilever, we believe transparency is fundamental to running a sustainable business,” the company said. “We want people to feel confident that the Unilever products they use every day are safe and effective.”