Valeant announces CeraVe sunscreen line at New York event

NEW YORK — Canadian drug maker Valeant Pharmaceuticals North America announced Wednesday plans to launch a new sun care line nationwide in the spring.

CeraVe (pronounced "sarah-VEE"), which the company said marked its entry into the sun-care space, is currently available at mass merchandisers, supermarkets and retail pharmacies in the Sun Belt states and online, and Valeant plans to launch it around the country in April, VP and general manager for consumer products Alissa Hsu Lynch said at an event in New York to promote the line. Olympic swimmer Rebecca Soni has been hired as a spokeswoman for the line. The products are oil-free and include ceramides, which help to repair and restore the skin barrier.

Valeant Pharmaceuticals North America VP and general manager for consumer products Alissa Hsu Lynch introduces Valeant's new CeraVe line of sun-care products. The company plans to launch the product line nationwide in April.

The line, available in SPF 30 and SPF 50 strengths, includes SKUs such as the lotion-based CeraVe SPF 50 Sunscreen for Face, another version for the whole body, a wet-skin spray and a sunscreen stick that allows application in frequently missed areas such as the hairline. The facial and body lotions, which the company said are water-resistant for up to 80 minutes in the SPF 50 form and 40 minutes in SPF 30, include Invisible Zinc, which uses micro-file zinc oxide to deliver a dry, clear finish to the skin; Invisible Zinc was originally an Australian product that Valeant had previously acquired.

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