Walgreens debuts Beauty Beneath skincare supplement to U.S. shoppers

DEERFIELD, Ill.  — Just in time for the holidays, Walgreens is bringing another beauty brand to American shoppers from across the pond. Beauty Beneath, a division of Boots and the U.K.’s No. 1 beauty brand is making its U.S. debut.



Celebrity esthetician, Shani Darden, will act as a brand ambassador for Beauty Beneath through PR and social media platforms.



Beauty Beneath is a nutrient-rich, anti-aging beauty supplement targeting fine lines and wrinkles to help combat skin aging beneath the surface. The supplement features a blend of 19 essential skin nutrients and retails for $39.99 for a one-month supply. Walgreens has been merchandising the brand in across both its vitamin and skincare sets.



Currently sold in nearly 8,000 Walgreens stores nationwide, Beauty Beneath will officially roll out in the U.S. in January 2017, Walgreens announced.