Walmart: 22 million customers visited on Thanksgiving Day

BENTONVILLE, Ark. — Walmart on Friday reported a robust Thanksgiving Day as part of its ongoing 2014 holiday sales season. 

 

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, SVP merchandising Walmart U.S. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them."

 

According to Phillips, more than 25 million people downloaded Walmart's Black Friday ad, and 20 million customers used their local store maps on Walmart.com. And as many as 22 million shoppers walked through Walmart's doors. Thanksgiving Day 2014 was Walmart's second-highest online sales day ever — topped only by Cyber Monday last year.

 

“Tablets, TVs, sheets, children’s apparel and video gaming were the top five categories of the night in our stores," Phillips said. "We sold enough food storage containers to hold 4.5 million pounds of Thanksgiving leftovers, and we sold enough towels to line the banks of the Mississippi River. Video games, wireless prepaid phones, HDTVs and baby items were popular on Walmart.com on Thanksgiving Day."