Waterpik aims to whiten teeth, intros new flosser

2/7/2018
Waterpik is expanding its portfolio of products by announcing the addition of the new Whitening Water Flosser, which delivers precision whitening while water flossing.

The Fort Collins, Colo,-based company's new launch mixes a gentle whitening agent with water to remove stubborn stains between the teeth and in hard-to-reach places. To achieve the process, users must insert a whitening tablet into the special Water Flosser handle, aim the pressurized water flow at the teeth and then water floss as normal.

Waterpik's new launch contains features such as a patented whitening infuser, 10 pressure settings, 90 seconds of water capacity, a removable and dishwasher safe reservoir, in-handle water flow control, and a swivel-handle hose for improved access in hard to reach teeth surfaces.
The product removes up to 99.99% of all plaque from treated areas, improves gum health, helps prevent future tooth decay, is safe for teeth and gums and has been accepted by the American Dental Association, the company said.

The Waterpik Whitening Flosser is available for purchase online and in mass-market retailers for the suggested retail prices of $79.99 to $99.99 and comes with a three- year warranty. Users also may download the Waterpik 14 Day Challenge app, which will be available in March to receive information on how to create healthy teeth cleaning habits.
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