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11/09/2021

Betr Remedies names Ellen Pompeo co-founder, expands distribution

Betr Remedies named actress Ellen Pompeo as co-founder and chief impact officer, and launched several products online at Walmart.com.
Ellen Pompeo sitting on a table

Betr Remedies announced that actress Ellen Pompeo will be joining the brand as its co-founder and chief impact officer.

Pompeo, best known for her role as Meredith Grey on “Grey’s Anatomy,” joined the company because of her interest in issues that patients face due to their medical costs, the company said.

“Life-saving medication is too expensive for too many people,” Pompeo said. “We should all be looking for ways to do better.”

[Read More: Hello Products adds several oral, personal care innovations]

In addition, the the Santa Monica, Calif.-based company also is launching products at Walmart.

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Known best for its OTC medications that contain the same FDA-authorized ingredients in major name brand medications, Betr Remedies is rolling out eight new product SKUs at the retailer.

”We’re excited to collaborate with Betr Remedies as their first retail partner and, together, bring new energy to the OTC category,” Maya Bowie, merchandising vice president of wellness at Walmart, said. “Walmart is committed to helping our customers meet and achieve personal wellness goals, and that includes enhancing our over-the-counter offerings online and in store. Betr and Walmart are both focused on improving health equity and access in America. Our scale, combined with Betr’s brand purpose, will help make a positive impact.”

[Read More: Colgate-Palmolive adds twist to oral care via CO. by Colgate]

New product launches at Walmart include:

  • Rehydration, designed to help restore hydration quickly and effectively, comes in a strawberry lemonade flavor electrolyte powder;
  • Digestive Health, formulated to help with gas relief, is available in 30 softgels, 25 stool softener softgels and 50 acid relief tablets;
  • Cold and Flu, designed to provide chest congestion relief, comes in 14 tablets, 24 cold and flu daytime relief tablets, and 24 cold and flu nighttime relief tablets;
  • Immune Support, available in a citrus flavor, contains 62 tablets; and
  • Sleep, a nighttime sleep aid with 48 capsules.

In total, Betr Remedies’ product line consists of 15 SKUs across pain relief, allergies, digestive issues, and cold and flu symptoms that are available on Walmart.com. The line will roll out to stores in January.

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