During the past two years, after consumers reconnected with their health, and it left many wondering if this renewed interest in living “one’s best life” would extend beyond quarantine. Halfway into 2022, the answer seems to be a resounding “yes.”
In a recently published “State of the Industry” report, New York City-based Beverage Marketing noted that the U.S. beverage market has quickly rebounded after a period of relatively soft performance, largely a byproduct of the pandemic.
Among other things, the report found that carbonated soft drinks returned to growth after several years of decline. It also found that bottled water hit a milestone by becoming the largest beverage category in the United States.
By most indicators, interest in functional and healthy beverages remains high as consumers continue to seek out sustainable, cleaner, healthier and more socially responsible options. CBD-infused drinks, functional waters, bubble teas, organic beverages and fermented drinks are all poised to see substantial growth for the next several years. On a broader basis, energy drinks, sports drinks and ready-to-drink coffees are some of the products positioned to see the largest growth. Within RTD coffee, the demand for low sugar and sugar-free alternatives, coupled with a host of innovative new products, are two of the biggest factors behind this growth.
Body Intelligence has introduced Harmony and Euphoria, two lines of sparkling waters. The low calorie functional beverages feature blended antioxidants, minerals, adaptogens, biopolymers and vitamins for wellness, immunity support, refreshment and hydration. Both Harmony and Euphoria are free of artificial flavors, colors and preservatives and are packaged in 12-oz. cans.
Chiki Chiki Boom Boom
Chiki Chiki Boom Boom is a plant-based fruit punch, made from herbs, flowers and alkaline water from Ecuador. This ancient recipe was recently brought to the United States for the first time. Sold in 16-oz. glass bottles, the beverages are fair trade, non-GMO, natural and USDA organic certified with only 3 g of sugar, zero fat and 20 calories. Chiki beverages are said to offer immunity, anti-inflammatory and gut health protection. It comes in Classic Punch & Lemon, Mango & Passion Fruit, Apple & Pear and Strawberry & Lemon flavors.
Founded in 2018, Rain Water is on a mission to end dependency on single-use plastics. Rain’s packaging is 100% aluminum, which makes it 100% recyclable. Its single-sourced, alkaline-balanced pure mountain spring water comes from a federally protected spring in Georgia. The bottles feature a BPA-free liner and because they are aluminum, they get colder faster. Currently available in 16-oz. aluminum bottles, the company will be launching 750-ml aluminum bottles, as well as 12-oz. aluminum singles and multipacks in June.