Bio-Oil embraces skin imperfection stories in new campaign

Bio-Oil is launching a social campaign that aims to empower women with skin imperfections by having them share their stores.

The brand, known for its multiuse skin care oil that helps to improve the appearance of scars and stretch marks, launched its #LoveYourMarks social campaign, which embraces self-care, body positivity and inclusivity.

Featuring the stories of three real women — Uwa, Shannon and Mickalia — who each share the story behind their own personal skin imperfection, and the ways in which they broke down their own glass ceilings by forming a new relationship with their skin, the company said.

Each of the women’s individual journeys highlights how they became proud of who they are today; the barriers they overcame, which range from injuries to insecurities; and how they learned to love their marks.