Biotrue is in an expansion mode.
The company is unveiling Biotrue Micellar Eyelid Cleansing Wipes, which gently cleanse eyelid buildup while hydrating the delicate eye area. The fragrance-free wipes are formulated with naturally inspired ingredients and are pH balanced to match healthy tears, to help the wipes feel comfortable when used.
Biotrue also is debuting Hydration Boost Contact Lens Drops, which the company said are the first and only preservative-free rehydrating drop in a multi-dose bottle that is indicated to lubricate and rewet soft contact lenses, including daily disposables and rigid gas permeables. Biotrue Hydration Boost Contact Lens Drops provide up to 8 hours of moisture and help prevent deposit buildup on lenses, the company said.
Additionally, the original Biotrue Hydration Boost Lubricant Eye Drops are now also available in convenient single dose vials.