Grammy award-winning artist Kid Cudi is bringing his love of funnel cakes to the baking aisle through a collaboration with Bisquick.
The two are collaborating on a limited-edition Cudi’s Funnel Cake Mix, which comes in an exclusive fair-themed collectible box with bright and nostalgic designs of the musician and his dog Nino.
“Funnel cakes always take me back to summertime as a kid growing up in the Midwest and going to local carnivals and state fairs," Cudi said. "Partnering with Bisquick on this was a no brainer. They really helped my vision come to life. I wanted to inspire fans to lean into that creativity and bring that nostalgic taste of the fair right into their home.”
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In addition, the design will also be featured on a collection of merch that includes t-shirts, plates and aprons created by the musician.
“Whether it’s at the state fair, the county carnival or at the pier, summer isn’t complete until you’ve had a funnel cake," said Jenny Jonker, brand experience manager at General Mills. "We love sharing Kid Cudi’s enthusiasm for this treat and are excited to announce this limited-edition mix to help families everywhere extend the fun-filled spirit of summer with iconic funnel cake flavors at home.”
Consumers can get their hands on the limited-edition Cudi’s Funnel Cake Mix and merch on Kid Cudi’s website while supplies last.