Bliss’ personal care products take on recyclable packaging

Now, Bliss’ personal care products are packed in packaging that is nationally recyclable.

To do just that, the skin care brand partnered with TerraCycle on the initiative, which allows users to send back products and packaging in flexible and rigid plastic, pumps, sprays, packets, pouches, tubes, jars and complex closures to be recycled for free.

“We know that our shoppers care not only about what they're putting on their bodies, but also the implications their choices have on the environment and world around them,” Meri Baregamian, CEO of Bliss said. “We are thrilled to be entering this partnership with TerraCycle to ensure that our products are not only efficacious, but environmentally friendly. This marks one of Bliss’ key sustainability initiatives and we are excited to continue evolving our products to be cleaner and more sustainable.”

In order to participate, consumers must sign up on the TerraCycle program page and mail in the packaging waste using a prepaid shipping label.

Once collected, the packaging is cleaned then melted into hard plastic that can be remolded to make new recycled products, the company said.

“Through the launch of this recycling program, Bliss is achieving their goal of helping everyone experience unapologetic happiness by guiding consumers to focus not only on the wellness of the skin, but on the wellness of the planet,” TerraCycle CEO and founder, Tom Szaky said.

All Bliss products are cruelty-free, free from more than 1,3000 ingredients and available online and at such retailers as Target.