Bloom Nutrition expands outside of DTC to brick-and-mortar
Bloom Nutrition is bringing its health and wellness products out of the direct-to-consumer channels via a partnership with Target.
The Los Angeles-based company announced that its Greens & Superfoods Powder is now available online and in stores at Target, making its products more accessible than before, the brand shared.
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Founded in 2019 by fitness entrepreneur Mari Llewellyn and her husband Greg LaVecchia, the brand was inspired by her need to make supplements that not only contain clean ingredients but also have a great taste.
“From the beginning, Greg and I felt like our customer was always a Target shopper, and our goal has been to make Bloom’s Greens products accessible to consumers across the country,” said Llewellyn. “When I began my own fitness journey, I was constantly in search of the all-in-one perfect supplement. I went to Target for all my shopping needs, but wished I could find a greens supplement to help me reach my wellness goals. To now see my own greens supplement on the shelves of Target is a dream come true, and I couldn’t have hoped for a better partner. We’re so excited to make Bloom’s Greens and Superfoods blend available in-store for the first time, so everyone has the opportunity to bloom into their best self!”
Bloom Greens & Superfoods contain such nutrients as whole fruits and vegetables, fiber and probiotics to help fight bloat, aid digestion, increase natural energy levels, support the immune system and promote a healthy gut, the company said.
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Target will carry Bloom’s Greens & Superfood in a 25-count berry container, 30-count berry and coconut container and 60-count berry flavor.