Boston Beer, PepsiCo to launch Hard Mtn Dew alcoholic beverages
Boston Beer and PepsiCo are adding an adult twist to the popular Mtn Dew beverage line.
The two companies have joined forces to launch an alcoholic version of the drink — Hard Mtn Dew.
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love,” Dave Burwick, Boston Beer’s CEO said.
Containing an alcohol by volume of 5%, the malt beverages are expected to hit shelves in early 2022.
“For 80 years Mtn Dew has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” Kirk Tanner, PepsiCo Beverages North America CEO said. “The Boston Beer partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavor fans know and expect.”