Brach's gets in the holiday spirit with new Elf candy lineup

Coinciding with the 20th anniversary of "Elf," the brand is introducing confections inspired by the film.
Sandra Levy
Senior Editor

Brach's is set to make holiday moments sweeter with a new, limited-time-only lineup of Elf candy in partnership with Warner Bros. Discovery Global Consumer Products.

Brach's is giving fans a chance to indulge in holiday candies inspired by the "main Elf food groups" including candy, candy canes, candy corn and maple syrup:

Brach's x Elf Candy Canes: Share little moments of joy with delicious new flavors inspired by the beloved film, including Buddy the Elf Maple Syrup, World's Best Cup of Peppermint Hot Cocoa, and Cotton Candy Headed Ninny Muggins.

Swirly Twirly Gum Drops: Bringing to life an iconic "landmark" during Buddy the Elf's journey to New York City, experience new dual-color swirled jelly candies, featuring Icy Blue Raspberry, Merry Cherry and Sweet Sugarplum flavors, which are perfect for snacking or decorating baked goods.

[Read more: Ferrara gets into the Valentine’s Day spirit]

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Candy Cane Forest Mellowcreme Candy: Enjoy sweet, creamy bites of Mellowcreme Candy, shaped to remind fans of their favorite Elf characters and symbols in tasty new flavors and shapes, like Mr. Narwhal (Frosted Sugar Cookie), Leon the Snowman (Toasted Marshmallow) an Elf cap (Maple Syrup), and a Candy Cane (Peppermint).

"Brach's is honored to collaborate with Warner Bros. Discovery Global Consumer Products to celebrate the adored film, ELF, that's just as synonymous with the holiday season as our candy canes," said Lauren Holtz Pezza, director of Brach's and seasonal marketing at Ferrara Candy. "Whether you're watching your favorite holiday films, like Elf, or decorating gingerbread houses, Brach's candies are the perfect treats to enjoy together while making sweet memories this season."

The perfect treat for snacking, baking, decorating or gifting during the holiday season, Brach's Peppermint Candy Canes; Wintergreen Candy Canes; Cherry Candy Canes; Peppermint Mini Candy Canes; Peppermint Crushed Candy Canes and more are available at retailers nationwide.

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