Brixy, a San Diego-based, non-plastic beauty and wellness brand is introducing its shampoo and conditioning bars at select Whole Foods Market stores nationwide.
“We are elated that our best-selling, gentle cleansing shampoos and super hydrating conditioner bars are now available in select Whole Foods Market stores nationwide. As an emerging player in the waterless beauty category, this relationship is a testament to the quality of our premium hair and skin care bars and further reinforces our commitment to considering the planet by making non-plastic beauty care more accessible,” said Trey Vilcoq, CEO of Brixy.
Vilcoq added, “Having worked with Whole Foods Market in the past to provide customers with better-for-you product alternatives, including a popular line of mineral-based sunscreens, I am thrilled to work with this respected retailer once again.”
[Read more: 2023 hair care trends]
Brixy’s shampoo and conditioner bars deliver a luxuriously sudsy experience. These long-lasting bars are crafted with premium ingredients including coconut oil, cacao seed butter and argan oil to ensure maximum hydration and balance for healthy hair and scalp, the company said.
[Read more: DSN's Top Women in Health, Wellness & Beauty 2022 award winners]
All Brixy bars are packaged with Forest Stewardship Council-certified paperboard, vegan and certified cruelty-free by Leaping Bunny, made with top-quality materials and free of sulfates, phthalates and parabens, the company noted.
The brand’s shampoo and conditioner bars are available for purchase at select Whole Foods Market stores starting today in two scents: Coconut Vanilla and Mint Eucalyptus.