Natural

Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success.

Promoting wellness: This year’s Retail Excellence Awards pay tribute to an impressive array of standout companies offering natural products.

Bread’s hair care line, which consists of a hair wash, mask and oil, incorporates Australian native oils and extracts to moisturize, hydrate and detangle curls.

DSN looks at five ways beauty brands and retailers are looking to survive a potentially forthcoming industry downturn.

Hamacher Resource Group’s Future 50 Emerging Brands from 2017 include products that run the gamut from OTC to beauty, from eyedrops to hemorrhoid cream, all of which have set themselves apart from the pack based on sales indicators and community pharmacy distribution.

The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.

The nine-SKU line of natural products spans the personal care category from lip balm to shampoo, beard oil and under-eye moisturizer.

Kroger will have more than 40 representatives, ranging from buyers and category managers to merchandising executives, participate in NatExpo West this year.