Verb joins Ulta Beauty at Target

Verb's haircare products are now available at [email protected] locations in more than 350 stores. 
Sandra Levy
Senior Editor
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Verb is bringing its high-performance haircare products to [email protected] locations in more than 350 stores. 

The brand's "only good stuff" commitment means products with no parabens, no gluten and no harmful sulfates, plus everything is PETA-certified cruelty-free, the company said. Within its nine collections, Verb offers products for all hair types and textures now at

"We are thrilled to share Verb with the [email protected] consumer," said Brooke Coté, general manager at Verb. "In 2011, when the brand started, it was immediately loved by stylists. More than a decade later, our commitment remains the same: to make the very best hair care for you and us—and our plus ones, family, friends, and kids. Target allows us to increase accessibility, giving more opportunities to find your favorite Verb hair care while shopping for all the other things you need."

Verb's bestsellers now available at Target:

Ghost: Powered by moringa oil for weightless hydration and shine.

- Ghost Oil: A bestseller, this everyday weightless hair styling oil fights frizz and enhances shine by 75%.

- Ghost Shampoo: An everyday shampoo that weightlessly cleanses fine, easily weighed-down hair.

- Ghost Conditioner: Perfect for all hair types, this daily conditioner hydrates, detangles, smooths frizz, and promotes shine.

Glossy: Powered by peach oil, rosehip oil, and squalane for intense hydration and high shine.

- Glossy Shine Spray with Heat Protection: A moisturizing, multi-tasking shine spray with heat protection up to 425. Leaves hair hydrated with a glass-like shine while providing damage protection.

- Smooth Travels Kit: Travel-friendly sizes of Verb's bestselling Ghost + Glossy products in a vegan leather fanny pack. Get weightless hydration and frizz control on the go.

Volume: Powered by pro-vitamin B5 to add volume, fullness, and texture.

- Volume Dry Texture Spray: This styler provides 67% more volume, lived-in texture and hold for a voluminous, undone style, the company said.

Hydrate: Powered by argan oil to leave hair soft, smooth, and nourished.

- Hydrating Shampoo: A moisturizing shampoo designed to gently cleanse hair and replenish moisture.

- Hydrating Conditioner: A conditioner formulated with argan oil and meadowfoam seed oil to detangle while providing moisture.

Curl: Powered by sunflower seed extract to add moisture and definition to curls.

- Curl Foaming Gel: Verb's top curl product and the ultimate styler, this product offers the frizz control and definition of a gel, with the lightweight feel and crunch-free finish of a mousse. Formulated with a Sunflowercurl Complex, this multi-benefit curl enhancer deeply nourishes and locks in moisture. It's developed for every curl type, from 2b-4c, and reduces frizz by 83% up to 72 hours.

Purple: Powered by pro-grade violet pigment to tone and brighten.

- Purple Mask: Formulated with pro-grade violet pigment and açai extract, this mask brightens, hydrates, and softens hair while toning. The product is s designed to reduce brassiness on highlighted, colored or natural blondes and grays.