For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be the easiest option. The success of online sales, especially on Amazon, will help convince brick-and-mortar retail and wholesale buyers that your product is worth shelf space.
That’s the journey Pura d’or took. The co-founders started the company with the intent of providing natural personal care products and started with one hair care item (the Hair Thinning Therapy Shampoo) and one skin care item (the 100% Pure Cold Pressed Organic Argan Oil) in 2012. Not having sales and marketing expertise themselves, nor a retail background, they decided to try selling on Amazon. In the first year on Amazon, both items became top 100 beauty and personal care items sold.