The full list of ingredients that are prohibited or restricted can be found here.
Just as the Think Dirty app doesn’t stop with beauty items, likewise, Target, in addition to their clean beauty selection, extends Target Clean to include other categories such household essentials, baby, feminine care, and pet. The list of excluded ingredients of Target Clean symbol beauty products appears on their website.
Tse is excited about a new Think Dirty feature — currently only available on Android phones but coming soon to iPhones — which allows premium Think Dirty app users to set up a personal profile and identify the ingredients they are allergic to or want to avoid. Tse said, “This completely tailors the selection to the individual and makes it very easy for them to find the products best suited for them.” Tse continued, “The idea came from reading user comments. We look at all the user feedback, identify things they are most interested in, and then find a way to meet those needs.”
The Think Dirty Cleanbeautique subscription beauty box also grew out of user feedback. Users were wanting to explore various clean beauty brands, so Think Dirty started curating and offering a subscription box. Shoppers can purchase a one-time box or sign up for a multi-month subscription.
Other new features in Think Dirty include notifications for items purchased that are soon expiring, and, another premium feature, being able to search for an ingredient and find all products that contain it.
For those consumers that define selfcare to extend beyond what they put in their body to what they put on it and use around it, efforts from Sephora, Target, and Think Dirty have made shopping simpler.
Megan Moyer is HRG’s corporate marketing manager. HRG is in the details of retail, working with product manufacturers, distributors, retailers, technology partners, and other industry organizations to provide data and analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. HRG reviews new health, beauty, and wellness (HBW) items every month and assesses their potential for longevity in the monthly Products to Watch feature in Drug Store News as well as the annual Future 50 list.