In theory, everyone wants to use “better for you” products, but whether the average consumer is willing to put the time and energy into finding those products can be the deciding factor. Think Dirty, Sephora, and Target are making it easy for consumers to find products with clean ingredients.
Finding clean beauty products can be hard to navigate. A universal definition is not available, so consumers may feel they have to figure it out for themselves. But savvy shoppers who are committed to using products that meet clean criteria are finding ways to narrow down true clean beauty products.
One way is through the Think Dirty mobile app. This exceptionally convenient method allows consumers to scan barcodes of beauty, baby and kids, wellness, and household products while they are in-store and get a breakdown of the ingredients as well as an indicator from the proprietary Dirty Meter as to how clean the ingredients are.
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