Retailers always are on the lookout for new products that stand above the rest.
Last year, the New Item Review Team at Waukesha, Wis.-based Hamacher Resource Group evaluated 2,485 products to determine whether they had the stuff to be a cut above. The team rated the products based on a weighted review of promotional support, product innovation, its importance to community pharmacy and earning potential, as well as category. The outcome: a list of 50 new products poised to be top performers in their categories.
HRG’s Future 50 Emerging Brands from 2017 include products that run the gamut from OTC to beauty, from eyedrops to hemorrhoid cream, all of which have set themselves apart from the pack based on sales indicators and community pharmacy distribution.