Bubble protects skin with mineral SPF 40 sunscreen launch

Bubble, the Gen Z skin care brand focused on fixing skin care problems with new solutions, is taking on summer with the launch of not one but two mineral SPF 40 sunscreens.

Plus One is a tinted sunscreen and Solar Mate is an invisible sunscreen. The products were created as a result of feedback from its community of consumers who not only inspired the features but also played a hand in creating the packaging and names, the company said.

[Read more: Bubble Skincare expands distribution]

“I am extremely proud of our team of chemists who, after nearly 100 different iterations and three years of effort, were able to formulate two effective and affordable broad spectrum SPF 40 sunscreens that will disrupt the SPF market,” said Shai Eisenman, founder and CEO of Bubble. “We wanted to address common issues consumers face with typical sunscreen offerings, which is why Bubble’s formulations have no ‘sunscreen smell,’ are non-comedogenic, leave no white cast or residue and are lightweight and easy to apply. By introducing two different mineral sunscreens in travel-friendly air-pump packaging, we are continuing to open up our brand to new categories of consumers across different ages, demographics, and skincare needs.”

Bubble’s decision to develop two mineral-based SPFs aligns with the brand's mission of creating skincare that is safer for sensitive and acne-prone skin, as mineral-based sunscreens don’t contain the harsh ingredients used to formulate chemically-based sunscreens, the company said.

[Read more: Sunscreen usage for anti-aging purposes increases]

Each sunscreen retails for $19 and will be available exclusively on the brand’s website. Both products will be available across more than 9,000 Ulta Beauty, CVS and Walmart stores throughout July and August.