Bucked Up is going for a major dose of nostalgia with its latest pre-workout innovation.
Inspired by the classic childhood sweet, Pixie Pump is designed to melt on the tongue and leverages natural ingredients to deliver long-lasting energy and focus, the company said.
[Read more: Con-crēt makes its debut]
Ingredients found in the product include nitrosigine to promote increased blood flow and muscle recovery; agmatine to boost mood, cognitive function and athletic performance; vitamin B6 to normalize brain function development and keep both the nervous and immune systems healthy; vitamin B12 to aid in maintaining blood and nerve cell health; and Himalayan rock salt to help promote proper hydration and nutrient absorption.
“At Bucked Up, our ultimate goal is to help everyone achieve their health and fitness goals, so we are always working to come up with innovative products that help our customers do just that,” said Bucked Up co-founder and CEO Ryan Gardner. “With Pixie Pump, we have found a new creative, nostalgic way that rapidly provides long-lasting energy and focus in a way that no brand has done before.”
[Read more: BodyTech launches Peeps-flavored Whey Protein Isolate]
In addition, the product also features a caffeine-free and non-stimulant formula that comes in four flavors—blood raz, watermelon, rocket pop and sour gummy.
Consumers can find Bucked Up’s Pixie Pumps available for purchase online, as well as at GNC, The Vitamin Shoppe and Walmart stores nationwide.