Bulldog Skincare For Men retains Leaping Bunny status while sold in China
Bulldog Skincare For Men has achieved a major milestone.
The Shelton, Conn.-based company announced that it has been able to maintain its Leaping Bunny approved status while being sold in mainland China.
As part of a project launched by Cruelty Free International, and in cooperation with Knudsen&CRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley, the brand’s products will not face animal testing in China at any point during their lifecycle, the company said.
“At Bulldog, we have always challenged ourselves to make ethical choices when it comes to animal welfare. Even with the temptation of the huge Chinese market, we decided that we would never compromise our stance on animal testing,” Simon Duffy, founder of Bulldog Skincare, said. “It is fantastic that this scheme has allowed us to enter mainland China while maintaining our cruelty free status. We hope the success of this scheme will pave the way for more international cruelty free brands to sell there.”
To date, Leaping Bunny brands have not been able to retain their status and sell in mainland China due to the continued requirement for animal tests, the company added.
“We are delighted to see one of our Leaping Bunny approved companies come through the pilot project to successfully enter the Chinese market,” Michelle Thew, CEO of Cruelty Free International, said. “Huge congratulations to Bulldog for showing commitment and leading the way. We know there is great demand from consumers in China for cruelty free cosmetics. This is an amazing opportunity not only for Bulldog, but for consumers in China and for the future of the whole beauty industry.”
To take part and ensure its products maintain Leaping Bunny approval while on sale in China, Bulldog will manufacture its formula in the UK, fill the product in the Fengxian manufacturing zone and sell via stores in the municipality of Shanghai, the company said.
“It has been a pleasure to work with Bulldog as part of the Leaping Bunny pilot and to use the knowledge and partnerships we have together,” Mette Knudsen, CEO of Knudsen&CRC, said. “I know how much Chinese consumers want to be able to experience cruelty free cosmetics in the country, and I am convinced that this will also speed up regulatory change.”
Bulldog Skincare For Men will be sold at Watsons’ Shanghai stores from late 2019.