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Hallmark goes country in the greeting card aisle
KANSAS CITY, Mo. -- Hallmark has signed a new licensing agreement with the Country Music Association to bring music from some of the most popular country artists into the greeting card aisle.
With this contract, Hallmark says it will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.