Co-Marketing

NEW YORK — Virgo on Monday announced the finalists of its inaugural Insights Awards, to be awarded May 1 at the SupplySide MarketPlace opening presentation at the Jacob Javits Center here. 

CHATTANOOGA, Tenn — Beginning today through Tuesday, April 30, Bi-Lo will host its fourth annual PAWS "Feed the Love" campaign. "Feed the Love" is a pet food drive in which food donations go to local area food banks for families in need to be able to provide food for the four-legged members of their families.

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

PLANO, Texas — PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

New Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks join the existing line of tapatio flavored chips: Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips.

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

EL SEGUNDO, Calif. — Skin care brand Murad has announced that for the second consecutive year it has been named an Official Skincare Partner of the Los Angeles Dodgers for the 2013 regular season.

Murad will provide sun protection advice, as well as skin care products for the players and fans with special giveaways and promotions slated throughout the season.

WINTER PARK, Fla. — Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

AGUNA HILLS, Calif. — Itonis Pharmaceuticals on Thursday unveiled the company's initial marketing plans for an over-the-counter homeopathic product that helps relieve nausea.