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Media Advertising

  • Adweek: Old Spice launches 'Dream Runner' promotion

    Old Spice has launched a new digital campaign aimed at consumers who use fitness apps. According to Adweek, the brand has created a video and launched a mobile fitness website to promote Old Spice's Hardest Working Collection of men's bodywash and deodorants.

  • Brittany Snow goes undercover for Coppertone

    WHIPPANY, N.J. -- Coppertone has enlisted the help of an actress from the popular film "Pitch Perfect" to promote the sun care brand's newest product.

  • Summer Olympics to boost interest in tape, wraps

    Mark your calendars, because on Aug. 5 the world will be tuning into coverage of the 2016 Summer Olympics in Brazil, and shortly thereafter millions of weekend warriors and fantasy athletes will be looking on drug store shelves for the latest kinesiology tape or copper compression wraps to either relieve the aches and pains generated by pick-up basketball games or beach volleyball tournaments, or to prevent sore muscles in the first place.

  • Feosol targets younger consumers, boomers, athletes

    SOMERSET, N.J. — Meda Consumer recently updated its website supporting Feosol, featuring an easy-to-navigate menu of information for consumers looking for answers behind why their practitioner recommended iron supplementation, and which supplement is best for them. The website breaks iron supplementation down into pragmatic, easy-to-understand terms.

  • Brands celebrate natural, textured hair

    The confluence of two trends — products for textured hair and natural formulas — has put a lift in hair care sales. With the exception of styling products and hair colors, all other hair care categories are showing sales that are on the upswing. While some of that positive traction comes from new launches, a great deal is attributed to fresh merchandising and marketing campaigns.

  • Biotherm launching men's skin care line with David Beckham

    LONDON -- L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

    Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.

  • NACDS Foundation launches Zika prevention campaign in Puerto Rico

    ARLINGTON, Va. — The National Association of Chain Drug Stores Foundation on Friday announced that it would be rolling out a radio and online Zika Virus prevention campaign on May 9. The initiative is aimed at encouraging women to speak to physicians and pharmacists about how to protect themselves and their unborn children from the effects of Zika, which include microcephaly in children or loss of pregnancy.  
     

  • 'The Big Hurt' named brand ambassador for Direct Digital's Nugenix

    CHARLOTTE, N.C. - Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.
     
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