C4 Energy is working with the Wounded Warrior Project, or WWP, on a partnership that looks to work towards ensuring injured veterans receive the support needed to achieve their ambitions.
The two companies have created the exclusive C4 Energy Mango Foxtrot flavor, which will come in a WWP-branded can and pre-workout powder. Featured on the cans will be a QR code that will take customers to a landing page offering information about the organization and how one can get involved.
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“We are proud to partner with Wounded Warrior Project to honor injured veterans and their families on their journey of healing and improving their physical and mental wellbeing,” said John Herman, president of Nutrabolt. “C4 Energy strives to live by the mantra ‘grow and give back’ wherein as we grow, we continue to find new and meaningful ways to give back. We feel we have a duty to give back and are proud to be able to do so in such an impactful and organic way.”
In addition to launching the exclusive flavor, C4 Energy will serve as the national pre-workout sponsor of the WWP’s Carry Forward 5K events, which will feature samplings of the co-branded cans, activations and warmups led by C4 ambassadors, the company shared.
“We’re grateful for C4 Energy’s innovative and engaging support of our mission at Wounded Warrior Project,” said Brea Kratzert Todd, WWP vice president of business development. “Their passion for helping veterans is humbling, and their creative, multifaceted approach to this partnership is exciting. We look forward to seeing the partnership in action, and we thank the team at C4 Energy for helping us continue to honor and empower wounded warriors.”
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The two C4 Energy x Wounded Warrior Project products can be found online, as well as such retailers as H-E-B, Publix, Kroger, Albertsons and Giant Eagle among others.