Cantu Beauty sets its sights on fast-absorbing, nourishing skin care

Cantu Beauty wants to help skin stay moisturized, but with products that are not only absorbed quickly by the skin but also leave behind no greasy residues.

To accomplish that goal, the beauty brand is unveiling a brand-new collection of skin care products —Skin Therapy.

“We are very pleased to have formulated and introduced a great range of skin care products that work to relieve dry skin, a common frustration for many people,” Nikia Bowman, brand director of Cantu Beauty said. “We pack in several well-known moisturizing ingredients into every bottle and tube to ensure that consumers are finally getting the intense moisture they need to last all day.”

Created with a blend of such hydrating butters, oils and vitamins as shea butter, cocoa butter, coconut oil and vitamin E, the collection looks to not only soften dry skin, but also reveal its natural radiance, the Stamford, Conn.-based company said.

“Currently, consumers with dry skin find themselves layering multiple moisturizers to create the intense moisture their skin needs. With Cantu Skin Therapy, we do that blending for you,” Bowman said.

Each body lotion and body cream part of the Skin Therapy collection is dermatologist approved, not tested on animals, and free of such harmful ingredients as parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol and silicones, the company said.

“Cantu Beauty has a heritage in conditioning products for your hair. Now, consumers can trust Cantu for all their conditioning needs — from curl to toe,” Bowman said. 

Cantu Skin Therapy body lotions and body creams are now available for purchase at select Walmart stores and at Walmart.com for the suggested retail price of $5.97.