Canviiy partners with Florida A&M women’s softball
Canviiy, the women-founded personal care brand, has announced its partnership with Florida A&M University (FAMU) Women’s Softball as the 2025 Official Personal Care Partner. In celebration of Women’s History Month, this partnership underscores a shared commitment to fostering excellence on and off the field through premium self-care solutions and transformative leadership development, the brand said.
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Based on the theme "Excellence On and Off the Field," this 12-month collaboration will provide FAMU softball student-athletes, coaches and staff with access to Canviiy’s scalp, hair and body care products. Through quarterly product distributions, Canviiy said it aims to enhance game-day confidence and encourage healthy self-care habits among student- athletes.
Beyond personal care, the partnership will also focus on holistic student-athlete development through a structured mentorship program led by Canviiy Founder and CEO Sherrel Sampson. The program is designed to empower and inspire, and it will feature semester-based leadership sessions with both in-person and virtual support, guiding athletes through key themes:
- Spring: "Diamond Ready" – Preparing athletes for peak performance on and off the field
- Summer: "Perfect Game Plan" – Equipping student-athletes with strategic career and personal growth insights
- Fall: "Championship Series" – Cultivating a mindset of resilience and excellence for future success
"We are thrilled to join forces with FAMU Softball to promote self-care and empower these phenomenal athletes," said Sherrel Sampson, founder and CEO of Canviiy. "At Canviiy, we believe that confidence starts with self-care, and through this partnership, we’re not only providing premium personal care solutions but also nurturing the leadership potential of these young women."
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FAMU Athletics expressed their enthusiasm for the partnership, emphasizing the impact it will have on student-athletes. "Our mission is to support the total development of our athletes, and Canviiy’s dedication to self-care and mentorship aligns perfectly with that vision," said FAMU Head Softball Coach Brittany Beall. "This collaboration will be instrumental in fostering both athletic and personal success."
As Canviiy continues to elevate personal care experiences while investing in the next generation of leaders, this partnership sets a new standard for how brands and collegiate athletics can work together to empower student-athletes beyond the game, the company stated. For more information about Canviiy, visit canviiy.com
