Caress is looking to help consumers make their personal care routines much more enjoyable with new and enhanced body care products.
The brand refresh, which includes three new scent variants and improved packaging, features on-trend ingredients to spark senses and the skin, the company said.
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New launches include Rejuvenating Mango and Almond Oil Body Wash and Bar Soap; Soothing Aloe Vera and White Poppy Body Wash; and Refreshing Raspberry and Pink Pepper Body Wash.
In addition to the new fragrance launches, Caress is revamping its on-shelf and in-shower aesthetic with modernized packaging across all product formats, including distinctive and ingredient-forward imagery and improved text placement for brand and benefit recognition, the company said.
“Caress has always taken pride in helping women and families transform bath time into a moment of inspiration that sparks your next a-ha! idea, so we’re thrilled to debut these product evolutions that take sensorial immersion to the next level,” said Karen Laker, director of face and skin brands, Elida Beauty at Unilever. “This new era of Caress demonstrates our ongoing commitment to sustained innovation and intentionality in inspiring today’s caretakers and leaders.”
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The staggered market rollout of the new and improved products also includes updated store displays, social content and advertisements. Caress is available at most major retailers including Target, Walmart, Amazon and more. The latest pricing, effective February 2023, starts at $5.99 SRP per 20-oz. body wash and ranges from $3.49 to $11.49 for bar soaps, depending on product and pack size.