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07/26/2021

Celsius’ latest launch features tropical flavors

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Celsius is welcoming a brand-new flavor to its roster of fitness drinks.

Tropical Vibe is the latest launch from the brand, which is free of sugar, preservatives, artificial colors and flavors.

“We are thrilled to launch Tropical Vibe to our Celsius consumers,” John Fieldly, president and CEO of Celsius Holdings, said. “The extension of the Vibe line follows the tremendous success of our Peach Vibe launched in the summer of 2020 and is an on-trend addition we believe will not only expand our portfolio lineup but continue to appeal to a broader base of energy drink consumers seeking better-for-you functional energy.”

Featuring notes of sparkling starfruit and pineapple, the beverage also has seven essential vitamins, the Boca Raton, Fla.-based company said.

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