7-Eleven experimenting with a healthier version of 'fresh' than is typically found in c-stores

NEW YORK — Convenience retailer 7-Eleven has jumped on the "fresh" bandwagon, according to a report published last week in the New York Times. And while 7-Eleven has been serving up fresh for more than a decade with its variety of hot dogs and breakfast fare, now the focus is on fresh food items that will fit within a consumer's diet plan, too. 

According to the report, 7-Eleven hopes to generate 20% of its sales from wholesome foods by 2015. “We’re aspiring to be more of a food and beverage company, and that aligns with what the consumer now wants, which is more tasty, healthy, fresh food choices,” Joseph DePinto, 7-Eleven CEO, was quoted in the report. 

The first to hit 7-Eleven shelves is a Bistro Snack Protein Pack, similar to one carried by Starbucks with items at under 400 calories. 

For the full report, click here.