7UP turns frowns upside down in new ad campaign

PLANO, Texas 7UP has joined forces with "notoriously serious" celebrities to illustrate 7UP's mood-boosting capabilities.

Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP's new "Ridiculously Bubbly" advertising campaign. The idea is that even the most "non-bubbly" people can't help but be bubblier after drinking 7UP, the company said.

More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink's uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from "Mr. Grumpers" into an effervescent free spirit, running through the streets after one delicious sip of 7UP.

"Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun associated with the brand," said Dave Falk, director of marketing for 7UP. "By choosing the most un-bubbly of people, we've put 7UP to its toughest test."

The new campaign, developed by Y&R San Francisco, began airing Oct. 12 on network and cable television stations nationwide. The "ridiculously bubbly" ad campaign will continue through 2010, the company said.