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WSJ: Healthy foods revolution a test for PepsiCo
PepsiCo says it wants to make more better-for-you drinks and snacks, but much of its revenue growth comes from high-sugar drinks, as well as high-fat, high-salt standbys such as Doritos and Cheetos.
A new report from the Wall Street Journal describes the company as being pulled in two directions: ramping up healthier offerings for years, while consumers refuse to give up their love for all things sweet and salty.
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PepsiCo looks to provide 'thirstpiration' with new LIFEWTR
PURCHASE, N.Y. — PepsiCo is ushering in a new era of thirst quenchers by introducing a line of premium bottled water that aims to appeal to consumers looking for hydration with side order of art.
Available across the United States beginning in February, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. The water is enrobed in a bottle that will serve as a canvas for art and design and features rotating label motifs created by emerging artists.