Center Store

M&M's World, WFAN team up for live broadcast
HACKETTSTOWN, N.J — M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

Fans and visitors to the store will be able to watch the broadcast from Boomer & Carton, Benigno & Roberts and Mike Francesa, complete with their athlete and celebrity guests, when the store opens at 9 a.m. Boomer & Carton will begin their show at 6 a.m.
M&M’S Yellow takes spotlight in new ad
NEW YORK — M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

Yellow was first introduced to consumers, along with M&M's Peanut, in 1954. In the time since, he has become a fan-favorite across the nation, but often plays a supporting role to his fellow candy Red, according to the company.

The commercial, created by BBDO New York, will remain a mystery until Super Bowl Sunday, but fans can catch a teaser on the M&M's Facebook page.

Gain reveals new detergent product

CINCINNATI — Procter & Gamble’s Gain brand is now offering consumers Gain flings!, a single-use laundry pac. The detergent is available in two varieties, Original Scent and Moonlight Breeze — a new scent that Gain is adding to its laundry portfolio. The product will launch during the 56th Annual Grammy Awards.
AquaBall launches multi-pack unit

IRVINE, Calif. — True Drinks, a beverage provider, has launched a multi-pack sales unit for AquaBall Naturally Flavored Water. The pack contains six individual, 12-oz. bottles and is available in four flavors: Berry, Fruit Punch, Grape and Orange.

"AquaBall Naturally Flavored Water has become a national brand and this is a natural component of the brand's evolution" Lance Leonard, CEO of True Drinks, said. "The time is right for us to expand our portfolio and generate line extensions to include pack-size variations."
7 Up, Project 7 announce partnership

PLANO, TX — 7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.
SheaMoisture releases new baby care products

AMITYVILLE, N.Y. — SheaMoisture, a personal care brand, has released two new products formulated especially for babies and children with allergies and skin sensitivities.
IRI: Consumers beginning new year with conservative outlook

CHICAGO — After a year of sluggish economic growth in 2013, it is no surprise that consumers are beginning the new year with a conservative outlook. An IRI MarketPulse survey released Wednesday found that shopper sentiment dropped in fourth quarter 2013, and this gloomy attitude is spilling over into 2014 across all age groups.

It is particularly evident among millennials, who reported a 10-point decline since third quarter 2013 and have consistently struggled since the economic downturn began.
Trailblazer Foods brings Pacific Northwest products to Albertsons

PORTLAND — Trailblazer Food Products, a manufacturer of private-label and branded grocery products in the western United States, has announced that it is partnering with grocer Albertsons to stock regional products including Walls Berry Farm Preserves and Nalley's Lumberjack Syrup.
R.W. Knudsen Family brings Nature's Peak to shelves

CHICO, Calif. — R.W. Knudsen Family on Wednesday announced the debut of Nature's Peak, a line of juice blends.
Yankee Candle offers an Exotic Escape

SOUTH DEERFIELD, Mass. — Yankee Candle Company, a manufacturer of scented candles, announced the introduction of five new fragrances to its lineup. The Exotic Escapes collection — now available at Yankee Candle stores, YankeeCandle.com and specialty retailers — seeks to take consumers away for a tropical excursion, the company said.