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Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

NEW YORK — Heineken will debut its new television commercial, "Deja Vu," on the company's YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television programming on March 11.

HALF MOON BAY, Calif. — Odwalla this week announced new food bars designed specifically for kids made with whole grains and fruits, the company said.

Odwalla Bars for Kids come in three flavors: Chocolate Chip Kick, Strawberry Score and Banana Dunk. Each flavor contains 11 to 12 g of organic whole-grains, equal to about 25% of the whole grains needs as recommended by the Whole Grains Council. Each bar also contains 130 to 140 calories, and is a good source of fiber and calcium.

PLANO, Texas — SunChips, part of PepsiCo's Frito-Lay division, has introduced the company's first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

New SunChips Sweet & Spicy BBQ snacks feature molasses, brown sugar and honey flavors blended with hints of spice, like chipotle, for balance. Each 1-oz. serving of SunChips Sweet & Spicy BBQ snacks — approximately 15 chips — is 140 calories and contains 18 g of whole grains. The recommended consumption of whole grains is at least 48 g per day.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

RACINE, Wis. — SC Johnson's new Windex Touch-Up Cleaner offers consumers a fast and convenient way to clean and sanitize the most frequently used surfaces in the home. An inventive new pump design makes it easy to clean and sanitize surfaces. A push on the pump applies the formula onto a paper towel, bath tissue or clean sponge, making cleanup convenient. Windex Touch-Up Cleaner is available in two varieties: Bathroom Fresh Scent and Kitchen Glistening Citrus Scent.

MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

BETHESDA, Md. — Honest Tea, maker of organic bottled teas, is expanding its line of Honest Fizz naturally sweetened, zero-calorie sodas nationwide after a successful pre-launch, the company announced last week.

Honest Fizz is naturally sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. None of the ingredients in Honest Fizz contain GMOs. There are four varieties to choose from in the new line of soda drinks: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer.