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  • 'Must. Have. Wheat Thins.' ad campaign kicks off for Super Bowl

    EAST HANOVER, N.J. — Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

  • Retailers stand to benefit from Made-in-America wave

    Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.

  • Post Foods follows Greek yogurt craze with introduction of new Honey Bunches of Oats cereal

    PARSIPPANY, N.J. — Post Foods on Friday announced the addition of a new variety to the Honey Bunches of Oats family: Honey Bunches of Oats Greek Honey Crunch cereal.

    Available nationwide, the new cereal combines real Greek yogurt bunches, crispy whole grain flakes and honey. It is the first of the Honey Bunches of Oats line to include Greek yogurt.

  • Popchips to launch Katy Perry-inspired flavor

    SAN FRANCISCO — Pop singer Katy Perry will leave her mark on the newest flavor from snack brand Popchips, the company said Friday.

    Popchips said it would launch Katy's Kettle Corn, described as sweet and salty, at Target stores this month. Perry joined the company in July 2012 as an investor and creative partner and expressed an interest in creating a signature flavor of the snack.

  • Kleenex delivers a gesture of care

    DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

     

  • Rexall launches new exclusive Be.better line

    MISSISSAUGA, Ontario — Canadian pharmacy retailer Rexall has unveiled its new flagship private brand, Be.better, a line of more than 100 products available exclusively at the more than 300 corporate Rexall and Rexall Pharma Plus stores.

  • Pampers Swaddlers available in new sizes

    MINNEAPOLIS — Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week. Previously available only up to size 3, the company will now offer sizes 4 and 5 at Target stores nationwide. From Jan. 27 through Feb. 2, Target guests will receive a free $20 Target gift card with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry economy packs.

  • SymphonyIRI: Due to economy, 1-in-5 consumers choose a product tied to loyalty card discount

    CHICAGO — One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

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