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CodeBlue functional beverage introduced to specialty health retailers
NEW YORK — CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.
According to the company, the all-natural beverage has the electrolyte replenishment of a sports drink, as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties — blueberry pomegranate, strawberry melon, peach mandarin and meyer lemon.