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NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan's Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

CINCINNATI A diaper brand has developed a content-rich website that seeks to connect expectant mothers by providing them with insights and tips on pregnancy and motherhood.

PLYMOUTH, Wis. Sargento is cutting the salt in its cheeses.

With 25% less sodium than traditional natural cheeses, Sargento reduced-sodium varieties are full of flavor and feature the same great taste as Sargento's traditional cheeses, the company said.

DOWNERS GROVE, Ill. Sara Lee has launched a dual-language mobile site that seeks to encourage Hispanic moms to make healthy meal choices.

The "More Choices. Healthier Lives." site (Mas.saralee.com or More.saralee.com) aims to help moms make each day more flavorful, Sara Lee said. The site also features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime more nutritious.

OAKBROOK TERRACE, Ill. About one month after announcing its movie rental milestone, Redbox reportedly also is offering video game enthusiasts the chance to rent games from its kiosks.

Redbox offers video game rentals for such systems as Nintendo DS, Nintendo Wii, Sony Playstation PS2 and PS3, and Microsoft Xbox 360. The price to rent the video games currently is $2 per day, according to published reports.