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NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.

Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.

CINCINNATI Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011.

The new compacted detergents provide consumers with the same number of loads in a detergent carton that is smaller, resulting in a convenient product that is easy to handle and store. The compacted formulas and smaller cartons also allow for increased efficiency, including reduced fuel consumption and a reduction in packaging.

CINCINNATI The U.S. Consumer Product Safety Commission and Health Canada announced Friday that they have found no cause linking Pampers Dry Max diapers and reports of diaper rash and other skin conditions.

CINCINNATI Since launching a full media platform for its multibrand Future Friendly program in the spring, Procter & Gamble has made a significant impact among both retailers and mainstream consumers looking to save energy and reduce waste. Now the manufacturer is looking to expand the initiative even further in 2011.

MEMPHIS, Tenn. A relaxation beverage's retail distribution is being expanded to select stores in the mid-Atlantic region.

Frontier Beverage will distribute Unwind with the help of its newest partner, The Honickman Organization, to select stores in Virginia; Maryland; Washington, D.C.; Delaware; eastern Pennsylvania and southern New Jersey.

Unwind's recently debuted sleek, 12-oz. lightly carbonated cans contain 40 calories and only 10 g of sugar.

ST. LOUIS In response to consumers' need for more power and convenient charging options for their smart phones and cell phones, Energizer has developed a universal inductive charger built with Qi technology.

Any device with 5 watts or less, regardless of manufacturer, now can be powered by Energizer's inductive charger, which is designed to charge up to three devices at one time. In related news, Energizer also is developing a Qi sleeve and door for the iPhone and Blackberry, respectively.

BOSTON A maker of mobile loyalty card applications launched one of its popular smart phone apps for the Apple iPad.

CardStar's app is designed to connect merchants, brands and consumers through existing rewards card programs, the company said. Since launching in 2009, CardStar's app has had 2 million downloads and currently services more than 700,000 active users.

CardStar's customized couponing features: