BiPro is introducing a new flavor to the brand's line of caffeinated water products already available for purchase. Named Orange BiPro Protein Water, each bottle of the product will contain 20-g. of protein and 100 mg. of caffeine which is equivalent to one 8-oz. cup of coffee.
"Protein water is a very new product category and caffeinated protein water is extremely rare," said Polly Olson, vice president of sales, marketing and new business development. "We're excited to bring this unique product to the market and help people power through their days with clean protein and natural caffeine."
The Appleton Wis.-based company states that the product stays true to the brand’s clean label promise, along with being all natural. Only six ingredients are incorporated into the making of Orange BiPro which includes a natural plant-based source named guarana extract, the brand said.
"More athletes are starting to embrace the power of caffeine," said Ben Leber, a former pro football player who uses BiPro. "Having caffeine and protein together is a game changer that can take your athletic performance and everyday health to the next level."
As other BiPro products, each bottle contains 90 calories, zero grams of sugar, fat and carbohydrates. Orange will be the fourth addition to the brand. Other flavors include lemon, berry and peach. BiPro Protein Water is available for purchase on the brand’s website, Amazon, Lunds & Byerlys, Life Time Fitness and other affiliate locations.