Bounty helps kids make 'messterpieces'

CINCINNATI Procter & Gamble's Bounty brand unveiled the first Make-A-Messterpiece ultimate creative studio for kids.

Located in Glenview, Ill., a suburb of Chicago, Make-A-Messterpiece demonstrates Bounty's commitment to encouraging creativity and curiosity for children in a fun, hands on way. Trusted by parents across America to clean up everyday messes, Bounty's aim is to provide parents an opportunity to help their children express their curiosity and learn by doing, without having to worry about the cleanup.

The 10,000-sq.-ft. creative studio is home to five experiential art and science centers, including Bubble'ology, Experimentation Station, Drum Roll, Creative Kitchen and Little Sprouts, as well as open play areas. In order to establish a well-rounded selection of engaging activities that encourage children to make their own "messterpiece," Bounty consulted leading industry experts such as child psychologists and development professors, to ensure each station encourages children to actively explore the world around them.

"At Bounty, we saw the Make-A-Messterpiece studio, along with the Rush Philanthropic Arts Foundation partnership, as opportunities to help children grow and learn by sponsoring fun, 'hands on' activities that encourage curiosity and creativity outside the classroom," said Eric Higgs brand manager for Bounty. "It is our way of saying 'never let messes get in the way of your children learning and trying new things.'"

Bounty's sponsorship of Make-A-Messterpiece will be for a limited time only; after which, the brand will evaluate future possibilities to continue sponsoring the studio. For fun at-home art activities and more information on Bounty's Make-A-Messterpiece creative studio, visit www.bountymakeamessterpiece.com.