Campbell's debuts first-ever N.Y.C. billboard

CAMDEN, N.J. Campbell Soup Co. has debuted the first-ever Times Square billboard in the company’s 140-year history.

The billboard, located at a subway station on 7th Avenue and 53rd Street in New York City, shows a child slurping a large bowl of chicken noodle soup. The advertisement, Campbell's said, marks the 75th anniversary of Campbell’s chicken noodle soup.

“We wanted to remind people how the soup they love more than any other is full of the stuff they love most,” said Eric Christianson, Campbell’s condensed soups business director. “Our television commercial, ‘Slurp’, as well as our print ads use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world.”

The out-of-home ad consists of a mesh billboard featuring the image of a 27-ft. wide bowl of Campbell’s chicken noodle soup, a 54-ft. noodle that winds out of the bowl and then rises three stories up the side of the building to a window unit featuring a mannequin of a young boy slurping the noodle from the bowl. The billboard will be seen by an estimated 1.5 million people walking along 7th Avenue at the 53rd Street intersection during a four-week period.