Dasani unveils new sparkling water flavors

ATLANTA -- The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

Beginning in May, the lineup of Dasani Sparkling flavors - lime, berry, black cherry and lemon - will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.

“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun - whether they’re at home or out and about,” said David Preston, group director, Dasani, Coca-Cola North America. “We’re innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”

All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. Dasani Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle. 

New 20-ounce bottles are available now in stores nationwide, and 12-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.