Doritos announces 10th Crash the Super Bowl contest

PURCHASE, N.Y. — PepsiCo's Doritos brand on Wednesday announced the 10th and final Crash the Super Bowl contest, which invites consumers to create a 30-second TV advertisement for the brand. The winner will be awarded $1 million and the opportunity to collaborate with Zack Snyder, Warner Bros. Pictures and DC Entertainment.

The commercial that received the most votes on Doritos.com will air during the Feb. 7 broadcast of Super Bowl 50 on the CBS television network in the United States. Submissions are due by Nov. 15. 

"Over the past nine years, the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand," Ann Mukherjee, president of PepsiCo Global Snacks Group and PepsiCo Global Insights, said. "Doritos fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest, and I can't wait to see what they come up with this year."

Finalists will be invited to California to attend Super Bowl 50 and watch the game from a private suite, according to the company.

Over the course of 10 years, the Crash the Super Bowl contest has received 32,000 consumer submissions and has awarded more than $7 million in prize money.