Dr. Fresh Inc. acquires Ascendia Group’s Binaca, Tek and Dentax brands

BUENA PARK, Calif. Dr. Fresh Inc., major manufacturer and distributor of oral and personal care products announced its Oct. 14 acquisition of Binaca, Tek and Dentax brands from Ascenda Group. The company will begin marketing and distributing all Binaca and Tek products immediately, as well as begin creating new plans for the Dentax brand.

Binaca, Tek and Dentax brands are all known for their mouthwash, breath sprays and oral care products. Their lines will add to an already strong group of Dr. Fresh products, including their No.1-selling kids? toothbrush.

“Binaca has long been the standard in the breath care category, enjoying a high degree of recognition and a loyal consumer following. We are thrilled to be able to count it among our brands,” said Daniel Enreiquez, vice president of sales and marketing for Dr. Fresh Inc. “Binaca will accelerate our expansion into the breath care segment on the heels of our recent launch of Dentyne breath sprays, while also providing exceptional value both to consumers and to retailers. The Tek brand will diversify our offerings and increase our market share in the institutional arena.”