Halo Sport, Iris Nova partner on nationwide distribution

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Halo Sport, Iris Nova partner on nationwide distribution

Halo Sport has sealed the deal on a new partnership.

The company announced that it has partnered with Iris Nova to distribute its full line of certified organic beverages across the nation.

Consumers interested in purchasing Halo Sport beverages will soon be able to do so via text, thanks to Iris Nova’s technology.

"We are delighted to partner with the very impressive team at Iris Nova and their revolutionary technology to bring Halo Sport to more wellness-conscious consumers around the US immediately," co-founder and CEO of Halo Sport, Anshuman Vohra said.

Using natural ingredients that serve a specific purpose, shoppers can expect to find detoxifying lemon juice, naturally occurring electrolytes, antioxidants and trace minerals in Halo Sport’s beverages.

"Halo Sport truly stands out in a category dominated by legacy brands offering over-sweetened products with unnecessary additives — the brand, performance benefits, and flavor profiles are all equally impressive," Zak Normandin, the founder and CEO of Iris Nova said. "We're eager to help deliver Halo Sport directly to a growing community of global athletes who demand the best in performance nutrition."

In addition, the brand’s beverages are vegan-friendly, contain no added sugar or artificial coloring, and come in such flavors as lemon, pink lemonade, blood orange and lime.

"It is an honor to be working with an innovative partner like Zak and his team at Iris Nova, who share our vision for formulating clean beverages," chief product Officer and co-Founder, Robin Shobin said. "We created Halo to align with what modern consumers are looking for in hydration and we are excited to now be able to build genuine, direct connections with them."