Heinz plans to become ‘America’s favorite mustard’

PITTSBURGH — Heinz on Thursday announced plans to launch a new, “better-tasting” yellow mustard at retailers across the country. To support the new product, the company plans to debut an advertising campaign, “Ketchup’s Got a New Mustard.” 

 

“Our Yellow Mustard launch is unprecedented for Heinz and for the mustard category,” said Eduardo Luz, president of Heinz North America. “Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.”

 

Jessica Ryan, associate director of marketing for Heinz Brands, added that the campaign supporting the product is meant to change the way consumers think about yellow mustard.

 

“Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste,” Ryan said. Both the commercial and digital videos can be viewed online.

 

Heinz Yellow Mustard is available in 8-, 14- and 20-oz upside-down squeeze bottles for a suggested retail price of $1.69.