Hershey thinks pink for Breast Cancer Awareness Month

HERSHEY, PA. The Hershey Co. is kicking off Breast Cancer Awareness Month with the fifth annual Hershey’s Tour de Pink – a four-day, 220-mile bike ride benefiting the Young Survival Coalition.

On Oct. 2, more than 170 breast cancer survivors and supporters will pedal from Hershey, Pa., to New York City, raising funds and awareness for YSC – the premier international organization dedicated to the critical issues unique to young women and breast cancer.

In honor of Breast Cancer Awareness Month, Hershey will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education.

In addition, special edition Hershey’s Bliss Chocolate featuring pink ribbon wrappers are now available nationwide. Hershey’s also is honoring young survivors by featuring five women and their survivor stories on displays at participating retailers and on www.hersheyspledge.com.